Published in Prototypr·PinnedMember-onlyHow Micro-Interactions can make or break your User ExperienceMicro-interactions are contained moments that revolve around a single use case. Micro-interactions focus on detail — they do one thing but they do it well! “The difference between a product you love and one that you tolerate are often micro-interaction you have with it” — Dan Saffer Micro-interactions typically get…Product Design6 min readProduct Design6 min read
Published in Trouva Product Blog·PinnedMember-onlyCritical thinking as a Design toolInspired by the book “How to Think more Effectively — A guide to greater productivity, insight, and creativity”, I started to think about my own way of processing and analyzing information in life as well as in my design process. In fact, I’ve never stopped before to think about my…User Experience Design6 min readUser Experience Design6 min read
Published in Prototypr·PinnedMember-onlyThe Hitchhikers’ guide to Product DiscoveryWhen I joined Cozero (last December), one of the key challenges as a Lead Product Designer was to address the need of introducing product discovery to the different teams and try to come up with a process that would allow us to work collaboratively on that. …Product Design7 min readProduct Design7 min read
Published in The Startup·PinnedHow a good UI becomes a good UXLast year (March 2017) I’ve made a design talk at GDGLisbon for an audience mostly composed of Developers. (https://www.meetup.com/gdglisbon/events/238243199) Mission: Trying to clarify some misconceptions about Usability, User Experience, User Interface, and also the importance of each one of these elements to build great products. Good UI vs Bad UI What are the conceptions behind…UX5 min readUX5 min read
Published in Prototypr·Nov 19, 2019How to leverage your users’ emotions.Today we almost know everything that doesn’t work on a product or what kind of patterns work better for this or that situation. …Emotional Design7 min readEmotional Design7 min read
Published in Prototypr·May 20, 2019Redesigning an IOS app for moviepass©About the project This is a design proposal I did for the Moviepass IOS app redesign. Stakeholders were asking for a UI that could have a more ‘theatre’ ambiance. Also, they were asking for something that could highlight the brand a bit more and a UI that could be easy correlated with the brand. On the…Redesign7 min readRedesign7 min read
Published in Prototypr·Nov 12, 2018When the design doesn’t workThis year World Usability Day was a bit different for me. I participated as a speaker in this 2-day event organized by Centro de Computação Gráfica from the University of Minho (http://wud.eventos.ccg.pt/) within the subject of “Designing for Good or Evil?”. The idea of the presentation came from my experience…Design5 min readDesign5 min read
Mar 9, 20189th MarchToday is 9th March, the day after 8th March. I am a Woman and I take the opportunity to reflect on International Women’s Day because our day is any day we spend remembering our role in our society. We (Women) have this day to celebrate our genre and to remember…Feminism2 min readFeminism2 min read